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AKKR Ascend · Capstone · Group 8 · Sales & Marketing

Meeting Notes

A running log of our working sessions — decisions, debates, and action items. 4 sessions logged, newest first.

Session 04September 2026
▶  Listen to the recording (Google Drive)The recording covers only the first 50 minutes of the call. Megan lost it after that when she switched to her phone to head to the airport, so Susan's section, Melissa's ROI close, and the wrap-up were not captured and are not summarized here.

Timed Dress Rehearsal: Cutting Words, Moving One Slide

Our first timed, slides-up run of the full talk, a few days before the run-through with Mike Foley. Every section ran long. Janine came in near 2:30, Aaron at 3:25, Megan over her mark, and Mark on target at 2:10. The message holds, so the work now is to cut words, not ideas. The biggest structural change: the value-levers slide moves from Aaron to Megan and becomes the bridge from the maturity model into the two processes. Word from other groups is that Mike's main note is too many words on slides, so wordy slides move to the appendix and slimmer versions go on stage.

Who was there

Janine NarvaliAaron WhitenerMegan LangstonMark DavidsonMelissa Korzun
PresentPartialRegrets

Aaron joined about ten minutes in after trouble getting into the meeting, and his audio and video dropped a few times. He was in a public space. Susan's section came after the recording ended.

What we decided

The approach we agreed on

1Slides
Fewer words on screen, more in the talk track
Four people from other groups who met with Mike all heard the same note: too many words on the slides. Keep the current slides in the appendix as the detail, and put pared-down versions on stage. We are close on count: slides 4 to 22 with two hidden is about 15 on stage, which fits the 10 to 15 slides the coach recommends.
2Flow
The levers slide becomes Megan's bridge
"Respondents ranked shared assets above training" moves to the end of Megan's maturity section. That shortens Aaron's section, gives Megan a stronger close, and hands Mark a clean lead-in: here is what people asked for, so here are the two processes. The extra transition slide before Mark gets hidden.
3Timing
Trim to the message, then stop
Everyone's point landed before they finished talking. Each speaker cuts the sentences that come after the point has already been made, and keeps pace and tone as they are.
Decisions locked
  • Janine: hide the quote slide (6) and move it to the appendix. Slide 7, the three focus areas, is the frame for the whole talk and her strongest slide.
  • Janine: trim the Jensen Huang line to "AI is infrastructure" and drop the second half, which merged two quotes. Skip survey detail in the opening, since Aaron covers it.
  • Keep hidden slide 8 (survey overview) as Aaron's backdrop for the transition into the paradox, pared down to the essentials.
  • Paradox slide: drop the 79% governance stat because it works against our message. Keep three stats on the slide.
  • Fragmentation slide (white, slide 10): rebuild the three boxes around the three points from Aaron's script, which are inconsistent execution, duplicated effort and fragmented investment, and increased commercial risk. The script was stronger than what is on the slide.
  • Maturity slide: talk to the bolded Standardized box instead of walking all four stages.
  • On the levers slide, say it simply: people need to know where to go, what to use, and how to use it (Aaron's suggestion).
  • Mark's talk track works as is. His slides need fewer words.

Debates we settled

Debate
Which stat belongs on the paradox slide: understanding of how AI works (3.51) or confidence in customer-facing AI conversations (3.28)?
✓
Leaning toward 3.28. Melissa made the case that anyone can say they understand AI, but talking about it with a customer is the real test. Megan agreed that every GTM person needs that skill as AKKR pushes AI into every business. Aaron wanted to weigh it because not every seller sells an AI product. The slide stays at three stats either way.
Debate
Rework Aaron's slides by hand, or feed his script to Claude and see what comes back?
✓
Try Claude first, since it worked for Mark's section. Keep copies of the current slides to compare against. Moving the levers slide to Megan also means Aaron mostly needs to trim, not rebuild.
Debate
Do we need a separate transition slide between Megan and Mark?
✓
No. With the levers slide at the end of Megan's section, the handoff to Mark happens on that slide.
Debate
Present live, or play a recording to avoid tech risk?
✓
Live, with the clicker. Melissa's webinar that morning lost its demo agent ten minutes before start and still went fine because she had a backup ready. The lesson is to have a fallback loaded, not to avoid going live.

Follow-ups

Action items

Owner
Action
Target
Janine
Cut the opening to about 2:00: shorten the quote, drop the survey detail, and lead with slide 7. Hide slide 6.
Before Sept 28
Aaron
Trim to about 2:00. Rebuild the fragmentation slide around the three script points. Decide between 3.51 and 3.28 on the paradox slide. Try running the script through Claude for slide ideas.
Before Sept 28
Megan
Take over the levers slide and tighten the maturity talk track around the Standardized box. Run the deck against Mike's framework in Claude, then do a design pass for consistency (on the plane).
Before Sept 28
Mark
Reduce words on the Engine slides, and fix one number: the talk track said 46% untrained, but the deck says 43%.
Before Sept 28
All
Move the current wordy slides to the appendix and put pared-down versions on stage. Cut talk tracks to the point and stop there.
Before Sept 28

What’s next

  • Run-through with Mike Foley on Monday, Sept 28 at 10 AM Eastern (8 AM Mountain). It's on everyone's calendar.
  • Dress: black blazers and matching shirts. Mark's lightweight blazer arrives Friday; Aaron still needs one.
  • Rehearse the handoffs out loud, especially Aaron to Megan and Megan to Mark, now that the levers slide has moved.
  • Rerun the timer once each section is trimmed. The target is 15:00 with some buffer.
Session 03September 2026

Working Session: First Live Run-Through & the ROI Calculator

Melissa put the team on the spot and ran the whole deck cold, start to finish, with no scripts and no warning. It worked: the story holds together, but the running order does not. Out came the agenda slide, the two processes swapped places, the flywheel moved to the close, and Melissa unveiled a new third deliverable, an ROI calculator each PortCo can run with its own numbers.

Who was there

Melissa KorzunSusan McGregorAaron WhitenerMark DavidsonJanine NarvaliMegan LangstonKen Allen
PresentPartialRegrets

Megan was out; Melissa is sending her the recording and the transcript, and several open questions are parked for her. Janine joined a few minutes in. Aaron dialled in from an airport with no Google Drive access after an IT laptop swap, and Mark still cannot upload to Drive from his work device.

What we decided

The approach we agreed on

1Sequence
Reverse-engineer from the close
Start at the ending and work backward. Melissa walked her ROI close first so every section ahead of it can be built to feed it, and so Janine’s opening and Melissa’s close bookend the same message.
2Order
Enablement first, then the exchange
The audience hears the first process as the starting box, so lead with the Embedded Enablement Engine (stage 1 to 2) and follow with the AI Knowledge Exchange (stage 2 to 3). A summary slide names both before either is opened up.
3Toolkit
ROI calculator as the third deliverable
Two process recommendations plus a calculator. Inputs are the PortCo’s own: cost, work weeks, adoption. Levers are reclaimed time, avoided duplication, faster GTM ramp, and lower tool and token spend.
Decisions locked
  • Cut the agenda slide. Janine sets the agenda verbally with energy instead, on the “presentation hammock” principle that attention is highest at the open and the close.
  • Reorder the deck: one slide naming both processes, then Process B (enablement engine), then Process A (knowledge exchange).
  • Move the flywheel to the end of Mark’s section as the handoff into ROI, and show it stripped of its layered infographic when it first appears.
  • Everyone drops their script into the new “Presentation Script” doc in the shared folder, then the combined doc gets run through AI to find duplicate or overlapping content.
  • Rule of three per slide: make one point land with a story, let the rest of the slide speak for itself, and push the detail into the appendix.
  • Janine opens on facts and thought leadership, Melissa closes on ROI, and the middle three sections carry the stories.
  • Melissa prepares both a long-form and a one-minute close so a squeezed ending still lands.
  • Use real PortCo proof points on stage: Abrigo’s new AI task force, badges and certifications for the enablement engine; VisiQuate’s work for the knowledge exchange.

Debates we settled

Debate
Should Aaron and Mark swap sections, since Abrigo is actually running the enablement play?
✓
No swap, both have already built their sections. Mark harvests Aaron’s Abrigo story instead, which also shows the team worked cross-functionally, and Aaron connects him with whoever leads their task force.
Debate
Do we lean on AKKR’s maturity matrix in the opening, or keep our distance?
✓
Keep it separate so it does not read as riding their coattails, and let the audience make the connection themselves. Parked for Megan, whose section owns the model.
Debate
Is “the paradox” the right name for the problem statement?
✓
Probably not. Aaron will reframe it closer to “here is the big problem.” Whatever the wording lands on, Janine ends her opening with the same three words so the handoff is seamless.
Debate
How do we stop running long and squeezing the close?
✓
Physical cues. The next speaker steps up at their time and the person still talking gets 30 seconds to wrap. Plus the stage timer, a code word, and budgeting about 20% more time than rehearsal suggests.
Debate
Will AKKR actually read the deck?
✓
Assume they skim it and dig into whatever was compelling on stage. That is exactly what the appendix is for: proof the work is real rather than AI-generated filler.
Debate
What is the one thing they walk away with?
✓
The “so what,” not a better statistic. 43% still untrained after a year and roughly seven in ten unable to find work that already exists, then the ROI that is on the table if you fix it.

Follow-ups

Action items

Owner
Action
Target
Melissa
Refine the ROI calculator from today’s feedback, share the Excel in the channel, and explore Aaron’s maturity-slider idea so ROI visibly rises as enablement rises. Send Megan the recording and transcript.
End of week
Janine
Add the opening keynote script to the shared Presentation Script doc, and close it on Aaron’s three problem-statement words.
Before Sept 10
Aaron
Sharpen and rename the problem statement; check the AKKR executive survey against end-user results for the credibility-gap story.
Before Sept 10
Mark
Trim the Process B talk track, open on the 43% untrained stat, and work in Abrigo as the live proof point.
Before Sept 10
Susan
Keep fleshing Process A out in full for the appendix, then pare the on-stage version back to a definition plus one point and one story, aligned to the ROI model.
Before Sept 10
Megan
Review the recording and weigh in on the new running order, whether the methodology and maturity slides belong together, and how hard to lean on AKKR’s matrix.
Before Sept 10
All
Put individual scripts into the Presentation Script doc, then run the combined doc through AI to catch duplication.
Ongoing

What’s next

  • Extra check-in added: Thursday Sept 10, 2 to 3 PM Eastern. Next week is short with Canadian and US holidays.
  • Regular biweekly working session stays on Sept 16.
  • Run the deck live most weeks from here. The cold run surfaced more in 40 minutes than weeks of async editing.
  • Rebuild the deck around the new order, then book the dry run with the presentation coach.
  • Get in early before the event for a focused rehearsal, with enough reps that nerves cannot push the team over time.
Session 02August 2026

Working Session — Draft Framework & Section Ownership

Megan brought a full first-draft presentation framework — built by feeding all our survey data, AI results, peer-group examples and the capstone guidelines into Claude, then broken into timed, per-speaker sections. The team validated the structure, divided up the speaking parts, and set the deck up as a shared working document to refine over the next few weeks.

Who was there

Megan LangstonAaron WhitenerJanine NarvaliMark DavidsonSusan McGregorMelissa KorzunKen Allen
PresentPartialRegrets

Melissa and Ken were absent; the 30-minute recording goes to Melissa to review and confirm her section. Mark joined remotely from Yellowstone. Opened with quick team check-ins.

What we decided

The approach we agreed on

1Gauge
Four-stage GTM maturity model
Open on the maturity gauge (Ad Hoc → Emerging → Standardized → Scaled) and show that none of the PortCos are at Scaled yet — it sets the baseline the rest of the story moves against.
2Process A
AI Knowledge Exchange (2→3)
Gather working AI assets from people, vet and approve them, publish to one home, and have champions maintain them. Tool-agnostic — an intranet platform, a purpose-built vendor, whatever fits — with a live screenshot of what we are building as the example.
3Process B
Embedded Enablement Engine (1→2)
The learning layer: an AI-ready account executive who can research an account and hold an AI-about-AI conversation with a buyer. The two processes feed each other — the exchange supplies the skills the engine teaches, and learners contribute assets back.
Decisions locked
  • Use Megan’s Claude-built framework as the spine — it already breaks the 15-minute talk into timed, per-speaker sections with slides mapped to each.
  • Each person owns and builds their own section; word-smithing and graphics come later — lock the topics and flow now.
  • Keep it to ~2–3 minutes per speaker (15 minutes total) to leave room for rapid Q&A.
  • Company recommendations: AppSpace, Salesforce and VisiQuate start with enablement (Process B); the rest already have governance in hand and are ready for the knowledge exchange (Process A) first.
  • Ground the findings section in the survey data — AI adopted faster than the org can absorb, everyone building in private, and shared assets top the wish list — and keep the per-company AKKR data in the appendix.

Debates we settled

Debate
One combined deck or split the work?
✓
Each person owns a section and builds it in the shared slideshow; the deck becomes a living working document in the joint folder over the next 4–6 weeks, with names beside each slide and notes/comments left in-doc.
Debate
How do we avoid a playbook that’s stale the minute it’s written?
✓
Frame the deliverable as a continually-updating engine, not a static playbook — Mark’s point, reinforced by AE/AM retention of only ~9–12 months, which makes fast, repeatable ramp the whole value.
Debate
How do we assign the speaking sections?
✓
Match each section to a person’s expertise and style now, and let Melissa pick or swap after she reviews the recording — nothing is locked until she gives a thumbs-up in the WhatsApp chat.
Debate
Are we grounded enough to be credible?
✓
Yes — Mark cross-checked the survey results and portfolio-company materials ahead of the call; training, development and empowerment scored consistently high while risk scored low, which supports framing the story as movement from a baseline up the stages.

Follow-ups

Action items

Owner
Action
Target
Janine
Owns the opening — intros, agenda and methodology (how we ran the survey).
Draft by Sept 2
Aaron
Owns the fragmentation paradox and AI-maturity findings section.
Draft by Sept 2
Mark
Owns the enablement engine and flywheel (Process B), with the business-level framing.
Draft by Sept 2
Susan
Owns the AI Knowledge Exchange (Process A) — what the exchange looks like in practice.
Draft by Sept 2
Melissa
Proposed: ROI and per-company recommendations / strong close — to confirm after she reviews the recording.
Confirm via WhatsApp
Megan
Owns the maturity-model framing and decision signals; resend the recurring invites (Mark received only half — try his personal Gmail).
This week

What’s next

  • Refine the deck asynchronously in the shared folder; each owner develops their section and leaves notes/comments in-doc.
  • Next working sessions: Sept 2 and Sept 16 (biweekly).
  • After the Sept 2 session, assess progress and schedule a dry run with the presentation coach.
  • Get in early before the event for a focused rehearsal; use the late-Monday + Tuesday window to calibrate.
  • Send the 30-minute recording to Melissa and get her thumbs-up on the section split before finalizing.
Session 01July 2026

Working Session — Approach & Direction

Reviewed the AI Readiness Survey results and locked our capstone direction: build a GTM-specific AI maturity model, then deep-dive the knowledge-sharing and enablement levers that move a team up a stage.

Who was there

Megan LangstonMelissa KorzunAaron WhitenerJanine NarvaliMark DavidsonSusan McGregorKen Allen
PresentPartialRegrets

Mark and Janine joined for the first half. Opened with team check-ins and congratulations to Mark on his promotion to General Manager, Strategic Accounts.

What we decided

The approach we agreed on

1Assess
GTM-specific AI Maturity Matrix
Adapt the four-stage model (Ad Hoc → Emerging → Standardized → Scaled) and use our own survey as the scoring instrument. Levels are additive: a Stage 3 has mastered 1 and 2.
2Locate
Concrete GTM activities per pillar
For each pillar, show what the work actually looks like at each stage so a team recognizes itself instead of guessing. Break out Sales vs Marketing examples.
3Advance
Deep-dive: knowledge sharing & enablement
The main deliverable. Two stage-bridge processes — Embedded Enablement Engine (1→2) and AI Knowledge Exchange (2→3) — and how to drive them forward in a GTM org.
Decisions locked
  • Anchor everything on the four-stage maturity model and reuse AKKR’s stage language so our work reads as an additive AI layer, not a competing model.
  • The flagship deep-dive is knowledge sharing and enablement — the biggest gap in the data (69% can’t discover or reuse others’ work; 43% had no training).
  • Keep it tool-agnostic and grounded in our own survey data so it stays defensible and not commoditized.
  • Frame value as strategic alignment (Stage 3 = AI tied to business goals), not raw efficiency — we’re in the messy middle and still burning tokens on learning.
  • Ship a self-assessment toolkit in the appendix so any PortCo can place itself on the matrix.

Debates we settled

Debate
Are we duplicating AKKR’s existing department maturity models?
✓
No. Reuse their stages and position this as the AI-specific layer they said the original journey maps were missing. The capstone explicitly asks for framework ideas.
Debate
Is a knowledge exchange really “transformative”?
✓
Yes — it is the mechanism that moves a stuck org between stages and unblocks the non-builders. Defined as a stage-bridge, it is the transformation.
Debate
Won’t this feel commoditized?
✓
Make it tool-agnostic and anchor every recommendation in our survey findings. The data is the differentiator.
Debate
Do we claim efficiency / ROI now?
✓
Hold back. Lead with strategic alignment. The 2-billion-token rebuild with no business case is our anti-pattern exhibit.
Debate
One survey or two?
✓
One model, two lenses. Sales and Marketing motions differ, so show role-specific examples — and fielding to each team separately can lift response rates.
Debate
Playbooks go stale the minute they’re written.
✓
Treat the exchange as a living product: a named owner, a review cadence, and sunset rules — not a one-time document.

Follow-ups

Action items

Owner
Action
Target
Megan
Summarize the transcript, stand up the shared workspace + central slideshow, and start the GTM maturity matrix (survey data already in hand).
End of week
All
Contribute 2 individual PortCo recommendations each; confirm buy-in over WhatsApp.
Ongoing
Aaron
Explore fielding the assessment to isolated Sales and Marketing teams for higher response; owns the usage-analytics angle.
Next session
Team
Pull existing per-company AI survey data into the assessment and the stage definitions.
Next session

What’s next

  • Work asynchronously until the early-August meeting.
  • Aim for a solid draft by end of August / early September.
  • Book the AKKR operating specialist (Chad Bureau · Sales; Rachel Spasser / Wendy Ho · Marketing) and coach Matt with a month to spare.
  • Use this dashboard as the shared working space.